FAQs

FAQ

Frequently Asked Questions

What is the main objective of REDAMCO?

The primary goal is to generate non-fare (non-core) additional revenue for Pakistan Railways through leasing, development, marketing, and branding of railway-owned properties, reducing dependency on Government funds.

REDAMCO undertakes commercial real estate projects, renovation of existing railway properties, and leasing land for commercial purpose such as petrol pumps, retail outlets, advertising, parking facilities etc.

No. REDAMCO’s model is based on leasing rather than selling to ensure long-term revenue while retaining ownership of Pakistan Railways’ land.

All financial transactions follow Public Procurement Rules (PPRA) and are subject to internal, external and government audits to ensure accountability and transparency.

Yes. International investors can participate in REDAMCO’s development or leasing projects, subject to approval from the competent authority and compliance with Pakistan’s investment laws.

Private developers and investors can collaborate through Expressions of Interest (EOIs), Requests for Proposals (RFPs), or Public–Private Partnerships (PPPs) announced on official government and REDAMCO channels.

The process includes:

  1. Identification of surplus land.
  2. Feasibility and valuation studies.
  3. Advertisement for bids.
  4. Proposal evaluation and Board approval.
  5. Lease agreement signing under approved terms and conditions.

A bid security (also known as an Earnest Money Deposit) is a refundable amount submitted along with your bid to ensure genuine participation. It safeguards REDAMCO against non-serious bidders

All bid security payments must be made through Demand Draft in favor of “Railway Estate Development and Marketing Company”. Cash transactions are not allowed.

For unsuccessful bidders: The bid security is refunded after finalization of the lease or award.

For the successful bidder: The bid security is adjusted against the lease premium or initial payment as applicable

A lease premium is the upfront payment made by the successful bidder for award of contract. It is separate from the annual lease rents or other charges.

The lease premium is generally non-refundable once the lease agreement is executed after peaceful handing over of the possession of site. Refunds, if any, are decided on case-to-case basis and governed by the terms and conditions of the tender or lease offer document.

Payment of the lease premium and rentals must be made through Demand Draft in favor of “Railway Estate Development and Marketing Company”. Cash transactions are strictly prohibited.

Advance Notice: Issued before receivables becomes due.

Due Date Notice: sent when the amount becomes due.

Grace Period Notice: Sent after the grace period expires.

Final Notice: Intent to terminate issued if payment remains unpaid.

Yes, REDAMCO may enter into joint ventures, public-private partnerships, or commercial collaborations after obtaining necessary approvals from its Board and the competent authority as defined under applicable rules.

What is the procedure for leasing land through REDAMCO?

The process typically involves:

  1. Identification of land and its categorization as non-operational by Pakistan Railways.
  2. Engagement of Transaction Advisory Services (TAS) for feasibility and valuation.
  3. Approval of the business model by the competent forum (Railway Board / REDAMCO Board as delegated).
  4. Competitive bidding through open tendering
  5. Execution of lease agreement with successful bidder after due approval.

Under the Railway Land and Property Rules, 2023, long-term leases may be granted for a period up to 33 years, extendable for another term not exceeding the original period, subject to approval by the competent authority.

Lease rentals are determined through professional valuation conducted by independent valuers or transaction advisors, ensuring that the rate reflects market value and aligns with the recommendations approved by the competent authority.

Under what legal framework was REDAMCO established?

REDAMCO was incorporated under the Companies Act, 2017 (previously Companies Ordinance, 1984) as a private limited company fully owned by the Ministry of Railways, Government of Pakistan.

What is railway branding?

Railway branding refers to advertising and promotional activities conducted across railway assets — such as Bill Boards,  train coaches, stations, platforms, digital screens, and ticketing materials — to reach millions of daily passengers.

Common railway branding options include:

  • Bill Boards
  • Train Wraps / Exterior Branding (full or partial coach wraps)
  • Interior Branding (seat backs, tray tables, walls, ceilings, handles)
  • Platform Advertising (banners, signboards, digital screens)
  • Station Branding / Takeovers (entry gates, waiting halls, stairways)
  • Digital Advertising (LED screens, infotainment systems)
  • Audio Announcements & PA Promotions
  • Ticket / QR / App-based Ads

Railways provide massive daily footfall, long exposure time, and high engagement across diverse demographics. It’s an excellent medium for brand recall, awareness, and regional penetration, especially in tier-2 and tier-3 cities.

Railways provide massive daily footfall, long exposure time, and high engagement across diverse demographics. It’s an excellent medium for brand recall, awareness, and regional penetration, especially in tier-2 and tier-3 cities.

Depending on the region and type of campaign, railway branding can reach tens of millions of commuters monthly, with exposure across urban, suburban, and rural audiences.

The duration varies by

  • Bill Boards
  • Train exterior wraps: typically 3–6 months
  • Platform displays: 1–3 months
  • Digital ads: flexible (weekly or monthly options)

Costs depend on location, train route, ad size, and duration. For instance, a full train wrap costs more than interior seat branding or digital screen ads. Custom packages can be tailored for different budgets.

Advertisers submit creative designs to the REDAMCO Corporate office Once approved; printing, installation, and monitoring are finalized by office.

Yes. Advertisers can choose specific routes, trains, or stations — for example, targeting business travelers, or regional commuters based on campaign goals.

Performance can be tracked using:

  • Footfall and passenger traffic data
  • Geo-tagged photos and reports
  • Digital screen impression counts
  • Customer feedback or survey results

Yes. Ads must comply with railway regulations, government laws, and public decency norms — meaning no offensive, political, or misleading content is permitted.

Yes, subject to availability and contract terms. Station or train takeovers can provide 100% brand exclusivity for a given period, ideal for major product launches or awareness drives.

In specific cases, yes — co-branding or Public-Private Partnerships (PPP) may be possible under approved schemes or corporate social responsibility (CSR) initiatives.

You can begin by contacting the REDAMCO Corporate Office Provide your brand objectives, preferred locations, and budget for a tailored proposal.

What is railway branding?

Railway branding refers to advertising and promotional activities conducted across railway assets — such as Bill Boards,  train coaches, stations, platforms, digital screens, and ticketing materials — to reach millions of daily passengers.

Common railway branding options include:

  • Bill Boards
  • Train Wraps / Exterior Branding (full or partial coach wraps)
  • Interior Branding (seat backs, tray tables, walls, ceilings, handles)
  • Platform Advertising (banners, signboards, digital screens)
  • Station Branding / Takeovers (entry gates, waiting halls, stairways)
  • Digital Advertising (LED screens, infotainment systems)
  • Audio Announcements & PA Promotions
  • Ticket / QR / App-based Ads

Railways provide massive daily footfall, long exposure time, and high engagement across diverse demographics. It’s an excellent medium for brand recall, awareness, and regional penetration, especially in tier-2 and tier-3 cities.

Railways provide massive daily footfall, long exposure time, and high engagement across diverse demographics. It’s an excellent medium for brand recall, awareness, and regional penetration, especially in tier-2 and tier-3 cities.

Depending on the region and type of campaign, railway branding can reach tens of millions of commuters monthly, with exposure across urban, suburban, and rural audiences.

The duration varies by

  • Bill Boards
  • Train exterior wraps: typically 3–6 months
  • Platform displays: 1–3 months
  • Digital ads: flexible (weekly or monthly options)

Costs depend on location, train route, ad size, and duration. For instance, a full train wrap costs more than interior seat branding or digital screen ads. Custom packages can be tailored for different budgets.

Advertisers submit creative designs to the REDAMCO Corporate office Once approved; printing, installation, and monitoring are finalized by office.

Yes. Advertisers can choose specific routes, trains, or stations — for example, targeting business travelers, or regional commuters based on campaign goals.

Performance can be tracked using:

  • Footfall and passenger traffic data
  • Geo-tagged photos and reports
  • Digital screen impression counts
  • Customer feedback or survey results

Yes. Ads must comply with railway regulations, government laws, and public decency norms — meaning no offensive, political, or misleading content is permitted.

Yes, subject to availability and contract terms. Station or train takeovers can provide 100% brand exclusivity for a given period, ideal for major product launches or awareness drives.

In specific cases, yes — co-branding or Public-Private Partnerships (PPP) may be possible under approved schemes or corporate social responsibility (CSR) initiatives.

You can begin by contacting the REDAMCO Corporate Office Provide your brand objectives, preferred locations, and budget for a tailored proposal.

What is railway branding?

Railway branding refers to advertising and promotional activities conducted across railway assets — such as Bill Boards,  train coaches, stations, platforms, digital screens, and ticketing materials — to reach millions of daily passengers.

Common railway branding options include:

  • Bill Boards
  • Train Wraps / Exterior Branding (full or partial coach wraps)
  • Interior Branding (seat backs, tray tables, walls, ceilings, handles)
  • Platform Advertising (banners, signboards, digital screens)
  • Station Branding / Takeovers (entry gates, waiting halls, stairways)
  • Digital Advertising (LED screens, infotainment systems)
  • Audio Announcements & PA Promotions
  • Ticket / QR / App-based Ads

Railways provide massive daily footfall, long exposure time, and high engagement across diverse demographics. It’s an excellent medium for brand recall, awareness, and regional penetration, especially in tier-2 and tier-3 cities.

Railways provide massive daily footfall, long exposure time, and high engagement across diverse demographics. It’s an excellent medium for brand recall, awareness, and regional penetration, especially in tier-2 and tier-3 cities.

Depending on the region and type of campaign, railway branding can reach tens of millions of commuters monthly, with exposure across urban, suburban, and rural audiences.

The duration varies by

  • Bill Boards
  • Train exterior wraps: typically 3–6 months
  • Platform displays: 1–3 months
  • Digital ads: flexible (weekly or monthly options)

Costs depend on location, train route, ad size, and duration. For instance, a full train wrap costs more than interior seat branding or digital screen ads. Custom packages can be tailored for different budgets.

Advertisers submit creative designs to the REDAMCO Corporate office Once approved; printing, installation, and monitoring are finalized by office.

Yes. Advertisers can choose specific routes, trains, or stations — for example, targeting business travelers, or regional commuters based on campaign goals.

Performance can be tracked using:

  • Footfall and passenger traffic data
  • Geo-tagged photos and reports
  • Digital screen impression counts
  • Customer feedback or survey results

Yes. Ads must comply with railway regulations, government laws, and public decency norms — meaning no offensive, political, or misleading content is permitted.

Yes, subject to availability and contract terms. Station or train takeovers can provide 100% brand exclusivity for a given period, ideal for major product launches or awareness drives.

In specific cases, yes — co-branding or Public-Private Partnerships (PPP) may be possible under approved schemes or corporate social responsibility (CSR) initiatives.

You can begin by contacting the REDAMCO Corporate Office Provide your brand objectives, preferred locations, and budget for a tailored proposal.

Consulting Faq

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Organizations work support
Management & Support Services
How can I contact REDAMCO?

You can reach us through our website contact form, email, or by visiting our office.

Yes. Our team oversees project timelines, budgeting, quality control, stakeholder coordination, and reporting to ensure timely delivery and value creation.

We follow strict accounting standards, financial regulations, internal audit mechanisms, and transparent reporting procedures across all projects.

Yes. We provide ROI analysis, cost–benefit studies, risk evaluations, and investment recommendations supported by market data and financial metrics.

1. What is the main objective of REDAMCO?

The primary goal is to generate Revenue for Pakistan Railways through licensing/ leasing, Land Development, of Railway-owned properties, thereby reducing dependency on Government funds

No. REDAMCO’s model is based on licensing/leasing of PR lands to ensure long-term sustainable revenue, while retaining ownership of Pakistan Railways’ land

REDAMCO undertakes leasing the land for Commercial purpose such as

  • Mix Use- Branded Hotel & Retail
  • Shopping Malls & Split Malls
  • Hotels - 5/ 4/ 3 Star
  • Corporate Offices Building
  • Hospitals and Educational Institutes
  • Theme & Amusement Parks
  • Food Chain Outlets
  • Large Retail Outlets
  • S Dealership Outlets
  • Fuel & EV Charging Stations

Private Developers and Investors can collaborate through Expressions of Interest (EOIs), Requests for Proposals (RFPs), or Public–Private Partnerships (PPPs) opportunities announced on the official REDAMCO website

Yes. International investors can participate in REDAMCO’s development or leasing land for their projects, subject to approval from the competent authority and compliance with Pakistan’s investment laws

Yes, REDAMCO may enter into joint ventures, public-private partnerships, or commercial collaborations after due diligence of the detailed Business proposal

Long Term: Under the Railway Land and Property Rules, 2023, Long-Term leases may be granted for a period up to 33 years, extendable for another term not exceeding the original period, subject to approval by the competent authority

Medium Term: Under the Railway Land and Property Rules, 2023, Medium-Term leases may be granted for a period up to 21 years, extendable for another term not exceeding the original period, subject to approval by the competent authority

A lease premium is the Upfront Payment made by the successful bidder for award of contract. It is separate from the annual lease rents or other charges

Briefly, the process includes:

  1. Identification of land
  2. Urban Planning Pre-Feasibility
  3. Feasibility and Valuation studies by Consultants/Firms
  4. Feasibility study approved by REDAMCO Board of Directors and Railway Board
  5. Advertisement for Bids in Newspapers and ePad
  6. Proposal Evaluation and Railway Board approval
  7. Lease Agreement signing under approved Terms and Conditions

Lease rentals are determined through professional valuation conducted by independent valuers or transaction advisors, ensuring that the rate reflects market value and aligns with the recommendations approved by the competent authority

A bid security (also known as an Earnest Money Deposit) is a refundable amount submitted along with your bid to ensure genuine participation. It safeguards REDAMCO against non-serious bidders. The bid security amount varies depending on the property or project. The specific amount and payment details are mentioned in each property’s tender or auction notice

For unsuccessful bidders: The bid security is refunded after finalization of the lease or award

For the successful bidder: The bid security is adjusted against the lease premium or initial payment as applicable

Advance Notice: Issued before receivables becomes due

Due Date Notice: sent when the amount becomes due

Grace Period Notice: Sent after the grace period expires

Final Notice: Intent to terminate issued if payment remains unpaid

Late Payment Surcharge:Late Payment Surcharge will be charged from the due date if payment is not received within the grace period

REDAMCO offers a range of branding opportunities to Corporates, including Telcos, FMCGs, and other prominent industries, through its partnerships with Pakistan Railways. These opportunities include

  • Bill Boards
  • Digital Streamer
  • SMDs & Static Streamer
  • Train Pillar Wraps
  • Pop up Shops
  • Branding Zones/Flash Mob
  • Platform Signage's
  • Interactive Kiosks

Any brand, company, or government body seeking wide public visibility can advertise, subject to railway advertising policies and content approval guidelines

Costs depend on location, train route, ad size, and duration. For instance, a full train wrap costs more than interior seat branding or digital screen ads. Custom packages can be tailored for different budgets

Yes. Ads must comply with government laws/regulations, and public decency norms — meaning no offensive, political, or misleading content is permitted

Yes, subject to availability and contract terms. Station or train takeovers can provide 100% brand exclusivity for a given period, ideal for major product launches or awareness drives