Frequently Asked Questions
What is the main objective of REDAMCO?
The primary goal is to generate non-fare (non-core) additional revenue for Pakistan Railways through leasing, development, marketing, and branding of railway-owned properties, reducing dependency on Government funds.
What types of projects does REDAMCO undertake?
REDAMCO undertakes commercial real estate projects, renovation of existing railway properties, and leasing land for commercial purpose such as petrol pumps, retail outlets, advertising, parking facilities etc.
Does REDAMCO sell railway land?
No. REDAMCO’s model is based on leasing rather than selling to ensure long-term revenue while retaining ownership of Pakistan Railways’ land.
How does REDAMCO ensure transparency in financial matters?
All financial transactions follow Public Procurement Rules (PPRA) and are subject to internal, external and government audits to ensure accountability and transparency.
Can foreign investors partner with REDAMCO?
Yes. International investors can participate in REDAMCO’s development or leasing projects, subject to approval from the competent authority and compliance with Pakistan’s investment laws.
How can private companies work with REDAMCO?
Private developers and investors can collaborate through Expressions of Interest (EOIs), Requests for Proposals (RFPs), or Public–Private Partnerships (PPPs) announced on official government and REDAMCO channels.
What is the process for leasing railway land for medium term?
The process includes:
- Identification of surplus land.
- Feasibility and valuation studies.
- Advertisement for bids.
- Proposal evaluation and Board approval.
- Lease agreement signing under approved terms and conditions.
What is a bid security?
A bid security (also known as an Earnest Money Deposit) is a refundable amount submitted along with your bid to ensure genuine participation. It safeguards REDAMCO against non-serious bidders
All bid security payments must be made through Demand Draft in favor of “Railway Estate Development and Marketing Company”. Cash transactions are not allowed.
What happens to the bid security after the bidding process?
For unsuccessful bidders: The bid security is refunded after finalization of the lease or award.
For the successful bidder: The bid security is adjusted against the lease premium or initial payment as applicable
What is a lease premium?
A lease premium is the upfront payment made by the successful bidder for award of contract. It is separate from the annual lease rents or other charges.
Can I get a refund of my lease premium?
The lease premium is generally non-refundable once the lease agreement is executed after peaceful handing over of the possession of site. Refunds, if any, are decided on case-to-case basis and governed by the terms and conditions of the tender or lease offer document.
How can I pay the lease premium and rentals?
Payment of the lease premium and rentals must be made through Demand Draft in favor of “Railway Estate Development and Marketing Company”. Cash transactions are strictly prohibited.
How does REDAMCO handle outstanding dues and receivables
Advance Notice: Issued before receivables becomes due.
Due Date Notice: sent when the amount becomes due.
Grace Period Notice: Sent after the grace period expires.
Final Notice: Intent to terminate issued if payment remains unpaid.
Can REDAMCO enter joint ventures or partnerships?
Yes, REDAMCO may enter into joint ventures, public-private partnerships, or commercial collaborations after obtaining necessary approvals from its Board and the competent authority as defined under applicable rules.
What is the role of REDAMCO in leasing of Railway land?
What is the procedure for leasing land through REDAMCO?
What is the procedure for leasing land through REDAMCO?
The process typically involves:
- Identification of land and its categorization as non-operational by Pakistan Railways.
- Engagement of Transaction Advisory Services (TAS) for feasibility and valuation.
- Approval of the business model by the competent forum (Railway Board / REDAMCO Board as delegated).
- Competitive bidding through open tendering
- Execution of lease agreement with successful bidder after due approval.
What is the maximum lease period for land leased through REDAMCO?
Under the Railway Land and Property Rules, 2023, long-term leases may be granted for a period up to 33 years, extendable for another term not exceeding the original period, subject to approval by the competent authority.
How is the lease rental determined?
Lease rentals are determined through professional valuation conducted by independent valuers or transaction advisors, ensuring that the rate reflects market value and aligns with the recommendations approved by the competent authority.
Under what legal framework was REDAMCO established?
REDAMCO was incorporated under the Companies Act, 2017 (previously Companies Ordinance, 1984) as a private limited company fully owned by the Ministry of Railways, Government of Pakistan.
What is railway branding?
Railway branding refers to advertising and promotional activities conducted across railway assets — such as Bill Boards, train coaches, stations, platforms, digital screens, and ticketing materials — to reach millions of daily passengers.
What types of branding options are available?
Common railway branding options include:
- Bill Boards
- Train Wraps / Exterior Branding (full or partial coach wraps)
- Interior Branding (seat backs, tray tables, walls, ceilings, handles)
- Platform Advertising (banners, signboards, digital screens)
- Station Branding / Takeovers (entry gates, waiting halls, stairways)
- Digital Advertising (LED screens, infotainment systems)
- Audio Announcements & PA Promotions
- Ticket / QR / App-based Ads
Why should companies invest in railway advertising?
Railways provide massive daily footfall, long exposure time, and high engagement across diverse demographics. It’s an excellent medium for brand recall, awareness, and regional penetration, especially in tier-2 and tier-3 cities.
Who can advertise on railway properties?
Railways provide massive daily footfall, long exposure time, and high engagement across diverse demographics. It’s an excellent medium for brand recall, awareness, and regional penetration, especially in tier-2 and tier-3 cities.
How many people can railway ads potentially reach?
Depending on the region and type of campaign, railway branding can reach tens of millions of commuters monthly, with exposure across urban, suburban, and rural audiences.
What is the minimum campaign duration?
The duration varies by
- Bill Boards
- Train exterior wraps: typically 3–6 months
- Platform displays: 1–3 months
- Digital ads: flexible (weekly or monthly options)
What is the cost of railway branding?
Costs depend on location, train route, ad size, and duration. For instance, a full train wrap costs more than interior seat branding or digital screen ads. Custom packages can be tailored for different budgets.
How is branding approved and executed?
Advertisers submit creative designs to the REDAMCO Corporate office Once approved; printing, installation, and monitoring are finalized by office.
Can we target specific routes or regions?
Yes. Advertisers can choose specific routes, trains, or stations — for example, targeting business travelers, or regional commuters based on campaign goals.
How do we measure campaign performance?
Performance can be tracked using:
- Footfall and passenger traffic data
- Geo-tagged photos and reports
- Digital screen impression counts
- Customer feedback or survey results
Are there restrictions on ad content?
Yes. Ads must comply with railway regulations, government laws, and public decency norms — meaning no offensive, political, or misleading content is permitted.
Can we get exclusivity for a station or train?
Yes, subject to availability and contract terms. Station or train takeovers can provide 100% brand exclusivity for a given period, ideal for major product launches or awareness drives.
Is co-branding or partnership with Railways allowed?
In specific cases, yes — co-branding or Public-Private Partnerships (PPP) may be possible under approved schemes or corporate social responsibility (CSR) initiatives.
How can we get started?
You can begin by contacting the REDAMCO Corporate Office Provide your brand objectives, preferred locations, and budget for a tailored proposal.
have a question in your mind?
We’re here to guide you with clear answers and trusted support.
Organizations work support
Management & Support Services
How can I contact REDAMCO?
You can reach us through our website contact form, email, or by visiting our office.
Does REDAMCO manage real estate development projects?
Yes. Our team oversees project timelines, budgeting, quality control, stakeholder coordination, and reporting to ensure timely delivery and value creation.
How does REDAMCO ensure financial compliance?
We follow strict accounting standards, financial regulations, internal audit mechanisms, and transparent reporting procedures across all projects.
Can REDAMCO help with investment analysis?
Yes. We provide ROI analysis, cost–benefit studies, risk evaluations, and investment recommendations supported by market data and financial metrics.